The quest that so many celebrities, including Patrick Stewart, Stephen Colbert, Gayle King, DJ Khaled and “Survivor” host Jeff Probst, embarked on, has reached the summit.
This expedition has been a commercial-saga, “Journey to the Peak of Paramount Mountain”, where previous ads in the story where this crew of celebrities and animation stars launched during the AFC Championship Game on Jan. 24.
Every character and star climb, including Dora the Explorer, Spongebob Squarepants, and Beavis and Butt-Head, have shows or films available on Paramount+. The point? It's a mountain of entertainment, and what better place to end this saga than on Super bowl?
Client: ViacomCBS
Ad Agency: Droga5
Director: David Shane
Production: O Positive Films
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Can we sacrifice something to the Mountain of Entertainment so it will stop inundating us with celebrity-driven ads?
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