Slate's Seth Stevenson seemingly has a crush on the Overstock.com lady, and so does the rest of the web. Or not. What's With That Overstock.com Ad?, yes what is with her? While Clayton dubbed it "Worst Attempt at Appearing All-Sexy-Like" ad of the year in the 2004 roundup the rest of the web can't seem to take their eyes off her. Seth's conclusion at slate:
I'm not saying this is a work of art. At base, this is a classic spokesperson spot, with an actor who looks at the camera and touts the product. My grade here is about brand awareness. Before Sabine's spots launched in October 2003, Overstock.com had a measly 12 percent brand recognition. By November 2004, recognition was at 46 percent. I know I remember the brand. And I know why. Love her or hate her, in the end it's all about Sabine.
Overstock.com - Book (2004) 0:30 (USA)
Overstock.com - Big Boys (2004) 0:30 (USA)
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Lemme clarify myself: She's hot. Overstock is not.
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PermalinkHahaha, wonder if we could get Dinner and a Movie with her at overstock.com? ;)
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PermalinkHot or not, these ads are obnoxious. I'm still not sure who the target is for these...is it men or women?
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