The spots have the personalities speaking directly to camera. With just one long day to shoot all three celebrities, Director Mark Littman got each to quickly feel comfortable and speak openly about their experiences. The result, the celebrities show a plainspoken sincerity as they explain why it's so important for the closeted elite to come out.
"Our talent was rewarding to work with," says Littman. "They all had fascinating stories, and needed little coaching to bring them out."
Mr. Wonderful got involved on behalf of its good friend, freelance producer Jennifer Howd, who has collaborated with the company on numerous projects. This was the chance to lend a hand on something she cares about deeply.
Howd and her business partner, John Baez, run Punkmouse - a queer-owned and operated media and entertainment group, which is producing the Queer Media & Entertainment Conference (Q-MeCon) from April 13 - 15 in Los Angeles. Out in TV & Film, one of the promotional community sponsors, had never done any ad campaigns before. The duo lined up the performers and helped out during the shoot, which took place at Mr. Wonderful's gorgeous new space in the Chelsea section of New York.
Punkmouse Co-Founders: Jennifer Howd and John Baez
Creative, Production & Postproduction Company: Mr. Wonderful
Director: Mark Littman
Director of Photography: Nate Catucci
Editor: Scott Rankin
Online: Jerry Petitto
Crew: Minyhun Park, Julius Benschop
Producer: Jackie Vendetti
Creatives: Dave Holloway, Mark Littman, Dustin Duke
Art Director: Dustin Duke of Ogilvy
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