Origin Access feat. Bill Nye – Multiverse - (2016) :30 (USA)

Reddit's favourite scientist makes an appearance in this ad, because as the press release put it: "is there a more trusted scientific voice than Bill Nye?"<7em> Well, yeah, but that's not the point is it? The point is, does the target market like him, and apparently there's data says that PC gamers love Bill Nye. To impress another market or generation one might bring out a Dilbert strip that hints at the multiverse, but then again that may be too high-brow these days.

“As a kid, I spent most of my days after school playing video games and watching ‘Bill Nye The Science Guy’,” says Frank Fusco, copywriter of FCB West. “Which is why when the research mapped science and gaming together, Bill Nye made perfect sense.”

As fun as this combination sounds, the ad isn't.

AGENCY - FCB WEST
EVP, Chief Creative Officer - Karin Onsager-Birch
SVP, Group Creative Director- Colin McRae
Art Director- Drew Meiser
Copywriter- Frank Fusco
Head of Integrated Production – Elizabeth Morse
Sr. Producer – Andy Rosenthal
Director of Business Affairs - Mary Marhula
Account Executive – Crystal Thomas
Assistant Account Executive – Abby McBeth

CLIENT – ELECTRONIC ARTS
Chief Marketing Officer - Chris Bruzzo
Senior Vice President, Marketing – Todd Sitrin
Vice President Global Creative Team – Dana Marineau
Vice President, Product Marketing - MJ Johnson
Vice President, Global Marketing - Katrina Strafford
Senior Director, Global Creative Strategy – Dustin Shekell
Senior Director Origin Marketing - Peter O'Reilly
Director, Global Creative Strategy – Eddie Garabedian
Senior Manager, Global Creative Strategy – Sean Sturm
Senior Campaign Marketing Manager - Stefanie Berliant

PRODUCTION COMPANY - aWHITELABELproduct
Director - Mark Kudsi
Executive Producer - Ellen Clarke
Executive Producer - Annique DeCaestecker
Head Of Production - Mari Geraci
Producer - Anna Joseph

EDITORIAL / POST FX –Ntropic
ECD - Nathan Robinson
Editor - Alan Chimenti
Creative Director / VFX Lead Flame Artist - Aaron Vasquez
Senior Flame Artist - Maya Bello
Flame Artist - Matt Tremaglio
C4D Artist - Chris McCard
C4D Artist - Chase Hochstatter
Colorist - Marshall Plante
Color Producer - Alex Jacobson
Edit / Flame Assistant - Gillen Burch
Edit / Flame Assistant - Yvonne Pon
Sr. Producer / Head of Production - Emily Avoujageli
On Set VFX Supervisor - Andrew Sinagra

MIX / SOUND DESIGN– One Union
Engineer – Matt Zipkin
Executive Producer – Lauren Mask
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