OnStar’s Automatic Crash Response can now detect how severe your crash is so they can send the appropriate amount of help. I like the spot's misdirect here. At first I watched this with the sound down, as I do with all spots, to see if I can get it. And this spot relies heavily on the VO. Because even when they reveal the cops on bikes and ambulances there's no car crash in sight. I felt more like a scene in a romantic movie where the guy convinces the girl not to jump because "the other guy's not worth it-- it's ME you should be with!"
Not that I want to see a mangled car, but you know.
Client: OnStar
Agency: Campbell Ewald
Executive Creative Director: Curtis Melville
Creative Directors: Dan Grantham, David Goldberg, Regan Boldman
Art Directors: Jim Millis, Tiffany Wisnieski, Phil Foster, Jessica Bush
Copywriters: Kelly Warkentine, Beth Kaatz, Megan Dusnik, Megan McDonald
Producers: Mary Ellen Krawczyk, Martha Torre-Carter, Nicole Kuhnlein, Meghan Carey
Group Management Supervisor: Laura Thornton
Senior Account Supervisor: Bryan Bush
Account Supervisor: Crystal Czupinski
Account Executives: Casey Miller, Andrew Doyle
Product Information Specialist: Tony Edgerson
Client Technology: Rob Lyons, Glenn Martin
Photographer/Designer: Bret Hawpe, Adam Ball
Managing Editor: Leslie Green
Production Company: Reset
Director: Renald Gresset
Director of Photography: Alwin Kuchler
Executive Producer: Louis Saint-Calbre
Editing House: White House Post
Editor: Martin Leroy, Rick Lawley
Producer: Marlo Baird Kinsey
Mixer: Mark Burton
Website Design: Wildlife LA
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