Old Spice "Lean Times" (2017) :15 (USA)

Times are tough for the land of armpits and the people who toil the soil trying to scratch out a living. This Old Spice Spot is inherently absurd and stupid, which we've come to expect from Old Spice spots. But I just can't in good conscience look at the phrase "for these drying times," and not want to get stabby.

Client: Old Spice
Client: Janine Miletic, Marketing Director, Matthew Krehbiel
Associate Brand Director, Eugenia Chacon
Agency: W+K Portland
CD’s: Matt Sorrell, Ashley Davis-Marshall
Copywriter: Ryan Niland | Steve Etheridge (“Lean Times” only)
Art Director: Chen Liang
Producer: Jennifer Hundis
Account Team: Ghada Soufan, Phil Williams, Thomas Harvey
B.A.: Dusty Slowik
Production Company: Gifted Youth
Director: Fatal Farm
Executive Producer: Dal Wolf
Line Producer: Alistair Walford
Editing: Joint
Editor: Tommy Harden
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX: Joint
VFX Supervisor: Katrina Salicrup
Lead Flame Artist: Robert Murdock
Flame Artists: Leif Peterson, Robert Murdock, Chris Payne, David Jahns
Flame Assistant: Noah Poole
VFX Producer Rebekah: Koerbel
VFX Associate Producer: Nathanael Horton
VFX Executive Producer: Alex Thiesen
Sound: Joint
Sound Designer: Noah Woodburn
Telecine: Joint
Colorist: David Jahns