Nutella - Sunrise - (2012) :60 (Australia)

So this is what an Australian morning looks like. I can dig it. Love to see it for realsies, plz, someone import me. Oh, and here's the 30 edit.

The ‘Sunrise’ TVC, which was directed by world-renowned director Sng Tong Beng captures the mood and warmth of our unique Australian morning routines and features real families going about their morning rituals with Nutella front and centre.
The TVC is the first created for Nutella by BMF and the first time an Australian made Nutella TVC has run here for eight years.
Ferrero Marketing Director, Yannick Durand, said, “We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand.”
“The BMF team and Director Tong Beng have done a beautiful job, of bringing this to life, with authenticity, nuance, and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen.”

Agency: BMF
Director: Sng Tong Beng
Production Company: Window
Post Production: Method Studios
Editor: Seth Lockwood
Producer: Mike Salter
Music & Sound Production: Sound Reservoir
DoP: Danny Ruhlmann