95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads
The Client: Shapam – 95.5FM
Media: print
Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Arbel Berman
Copywriter: Oren Ben-Naim
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
Planing: Lidor Zohar-Avitan
Producer: Shira Robas & lirona spivak
Producer: Lirona Spivak
Image processing: Shlomi Amir
Published: August, 2012
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