Nurofen - Core - (2010) :30 (United Kingdom)

The latest from Psyop for Nurofen.

From Psyop:
Nuro's personality was largely inspired by superhero actions and gestures, and the pains had to be menacing and mischievous, but not evil. For us, the most effective way to create a message of relief would be in the subtlety of the animation; small moments that had enough action to convey the message of Nuro's strength without over-articulating his power to kill pain.

Project: Nurofen
Spot title: Core
Client Company: Reckitt Benckiser Group

Agency: Mother London
Executive Creative Director: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Executive Producer: Mother
Producer: Mother

Production Company: Psyop
Director: Psyop
Psyop Creative Directors: Marco Spier and Marie Hyon
Executive Producer: Lucia Grillo
Producers: Nathan Jew, Carol Collins
Designers: Lauren Indovina, Jon Saunders, Pete Sickbert-Bennett
Storyboard Artist: Ben Chan
Lead Technical Director: Tony Barbieri
Lead Compositor: Molly Schwartz
Previz: Jason Goodman
Modeling: Lee Wolland, Zed Bennett
Rigging: Lee Wolland, Zed Bennett
Animation: Pat Porter, Jordan Harvey, Michael Shin
VFX: Jonah Friedman
Texture: Szymon Weglarski, Tony Barbieri, Adam Flynn
Light: Szymon Weglarski, Tony Barbieri, Adam Flynn
Compositing: Molly Schwartz, Jason Conradt, Manu Gaulot

Music and Sound Design: Q Department

Sound Mix Company: Sound Lounge
Mixer: Rob Sayers