The Nokia N8 has a macro-lens attachment, CellScope. This was a technical detail only nerds could love until W+K and Aardman turned into magical must-have for everyman. This sums up their strategy quite well, "It's not technology, it's what you do with it"
Bonus: see also the making of Dot.
Agency: Wieden + Kennedy, London
Director: Sumo Science
Production Company: Aardman Animations
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j'adore!
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PermalinkI'm betting on awards.
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