Nike - Building twist - (2012) (Japan)

A very creative interactive projection mapping project for Nike turns a shoe and a building into a game to be twisted and played with. Pretty clever, people touch and play with the product, bending the shoe all kinds of ways thus learning it's flexible and light, while being highly amused at the building seemingly reacting to what they are doing to the shoe.

The new NIKE FREE is designed to bring supernatural strength to those who use them. Nike brought this supernatural strength to the famous Red Brick Warehouse in Yokohama, Japan, through an interactive 3D-projection mapping experience. To communicate the campaign concept of supernatural flexibility, Nike wanted to use the NIKE FREE to challenge and bend a famously inflexible object like the iconic all brick warehouse. This is what happened on April 20th at Nike's surprise, one-night only event.

Nike Running: Japan
Ad agency : Wieden+Kennedy Tokyo
Creative Directors : Caleb Jensen
Associate Creative Director : Naoki Ga
Copywriter : Andrew Miller
Agency Producer : Kohei Adachi
Executive Creative Director : Tota Hasegawa

PRODUCTION
Technical Creative Director : Seichi Saito (Rhrizomatiks)
Programmer : Satoshi Horii (Rhrizomatiks)
Hardware Producer : Tomoaki Yanagisawa/ Motoi Ishibashi (Rhrizomatiks)
Music Shoe Programmer : Daito Manabe (Rhrizomatiks)
Director : Eiji Tanigawa (Taiyo Kikaku)
Directors of Photography : Senzo Ueno, Ryohei Oka, Eiji Tanigawa (Taiyo Kikaku)
CG Designer : Toru Hayai, Takashi Yasuno, Hiroshi Takeyama (Taiyo Kikaku)
Gaffer : Yosuke Kai (Taiyo Kikaku)
Hair/Make-up : Kinoko Kinoshita (Taiyo Kikaku)
Producers : Otoaki Kobayashi, Toshiyuki Takei (Taiyo Kikaku)
Production Manager : Hiroki Katagiri (Taiyo Kikaku)
Production Assistant : Takashi Uchibori, Kei Terayam, Kazuma Kitada (Taiyo Kikaku)