In the totally meta ad, a few old men in a barbershop see the Nike ad on TV, where Bo Jackson is working out. They conclude this is a boring commercial.
"It's just Bo in a gym." "Where are the dancing girls?" "Where is the singer?" "Who is it?" "What's his name?" "Oh, you know who." "That Leary guy?"
"I miss the montage style editing."
"It's just Bo in a gym."
"Only a Nike commercial in a barbershop would be more boring."
"Even Nike isn't that dumb."
At that moment, Bo Jackson breaks the fourth wall by giving us a look through the TV in the barbershop. What do we call that? Fourth wall squared?
Advertising Agency: Wieden+Kennedy
Production Company: Pytka
Director: Joe Pytka
Principal talent: Bo Jackson
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