Neato - Grandma / Card - (2015) :30 (USA)

Grandma gets a card. Grandma does not react as you'd expect.

GO director Brigg Bloomquist uncovers the dirty secrets that only a household vacuum could unveil in the humorous “Neato Knows” campaign for robot vacuum brand Neato out of Doner/LA.

The campaign also includes four additional :30s. “House Sitter” features a man with a severe pet allergy who returns from a trip to find that his house sitter has been minding the house with a pack of cats. Uh-oh. “Late Night Snack” finds a woman passing up the multitude of healthy foods in her refrigerator to messily shove a piece of chocolate cake in her mouth for a midnight snack; “Piñata” features a child of hippie parents that fill his birthday piñata with the ever-crumbly seaweed snacks; and “One Night Stand” features a young woman whose excitement for the handsomeness of the man she has woken up next to is exchanged for horror when she realizes that his exorbitant body hair has left a lasting trail.

Agency: Doner LA
CCO: Rob Strasberg
ECD: Jason Gaboriau
ACD/Copywriter: Regan Kline
ACD/Art Director: Jason Tisser
Art Director: Lauren Culbertson
Producer: Bob Samuel
SVP, Brand Leader: Maria Carr
Brand Leader: Jason Villar
EVP, Director of Brand Planning: Matt MacDonnell
SVP, Strategy and Planning: Marlene Calderon
Managing Director: Zihla Salinas

Production Company: GO
Director: Brigg Bloomquist
EP/Producer: Greg Jones

Editorial Company: Cut+Run
Editors: Frank Effron & Sean Stender
Assistant Editor: Rich Gonzalez
Producer: Ali Reed
Mix: Lime
Telecine: Apache
Finishing: Jogger