NBA 2010 - Unity - (2010)

"Unity" from the NBA Playoffs Campaign, completed by Brickyard VFX via Goodby Silverstein & Partners. It's one of seven spots airing throughout the playoffs.

This is Brickyard's fourth straight year working with the NBA on their playoffs campaign. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.

PROJECT CREDITS:
Name: NBA 2010 Playoffs Campaign
Spot Title: Unity

Agency: Goodby Silverstein & Partners
Creative Director: Jamie Barrett
Executive Producer: Tod Puckett
Executive Creative Director: Stefan Copiz and Paul Charney
Art Director: Devin Sharkey
Agency Producer: Jake Grand
Copywriter: Craig Mangan
Assistant Editor:  Nat Fuller
Post Producer:  Tony Joo
Post Coordinator:  Ana Orrach

Visual Effects: Brickyard VFX
Lead 2D Artist: Mandy Sorenson
2D Artists: Patrick Poulatian, Chris Sonia
Executive Producer: Kirsten Andersen
Visual Effects Producer: Carla Attanasio

Editorial Company: GSP Post
Editor: Erik Johnson
Audio Mixer: Rohan Young, Lime Studios
Music Composer: Steve Porter