“We wanted to give audiences something unexpected this holiday season,” said Joel Kaplan, Executive Creative Director and Partner, M/H. “Native’s brand personality is playful, so we leaned all the way in and the result is something that bucks tradition and embraces the naughty and nice in all of us.” “When M/H came to me with a holiday campaign for Native, I was pleasantly surprised that they decided to be a little disruptive and push the comedy to a place that was unexpected,” said O Positive Director David Shane. “Love that we got to make something that’s 15 degrees off center. And to make it with two world class actors, Adina Verson and Rodderick hill. Can’t imagine this piece with anyone else in it.” “This holiday season we wanted to lean into humor to celebrate our quirky and highly crave-able scents,” said Vineet Kumar, Native CEO. “For Native, Naughty or Nice is about recognizing that sometimes you can be both and embracing it.”
CREATIVE CREDITS: Native (Brand) Vineet Kumar, CEO Janelle Wichmann, VP, Design & Innovation Nicole Landberg, VP, GTM Rachel Roberts, Associate Director, Brand Marketing Mia Croft, Creative Director Sherisse Udotor, Creative Operations Manager Muhtayzik Hoffer (Creative AOR) Joel Kaplan, ECD, Partner Caroline Johnson, Sr. Copywriter Ali Sooudi, Art Director, ACD Tanya LeSieur, Head of Production, Associate Ptr Cara Orlowski, Director of Business Affairs Ian Osselaer, Production/BA Coordinator Gretchen Lally, Account Director Emily Menken, Account Supervisor Krista Osol, Director of Client Services Katy Acquino, Director of Creative Services, Assoc. Ptr O Positive (Production) David Shane, Director (Traffic Stop) Amber Schaefer, Director (The Job) Matt Barkley, Director of Photography Ralph Laucella, Executive Producer Marc Grill, Executive Producer Ken Licata, Executive Producer Devon Clark, Head of Production, LA Shannon Barnes, Line Producer MacKut (Post) Gavin Cutler, Editor/Founder Louisa Phillips, Assistant Editor Gina Pagano, Executive Producer Joseph Miller, Flame Artist Sam Shaffer, Mixer Company 3 (Color) Tim Stipan, Senior Colorist Matt Moran, Senior Producerative's Naughty & Nice New Holiday Campaign Brought to You by M/H & O Positive
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