Bodyform - Just a period - (2024) 2:25 (UK)

"Just a period" with added drama so you understand that there is no such thing as "just a period". I feel so bad for the mom nursing what looks like a six-month old and having her period return already, gah! That's how you can make Irish twins, I suppose - but that must be exhausting.

Client: Essity
Brand: Libresse/Bodyform
Campaign title: Never Just a Period
Client name: Tanja Grubner and Luciana de Azevedo Lara
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Nicholas Hulley and Nadja Lossgott
Creative Team: Lauren Peters and Augustine Cerf
Creative Design Director: Vanessa Fowler Kendall
Designer: Dian Sofia
Motion design team/ social design team: Jaime Amdanee and Francesca D’Costa
Agency Planning Team: Margaux Revol and Summer Taylor
Agency Account Team: Henrietta Corley, Victoria Norrington, Semran Kooner and Louise Mather
Agency Producer: Rebecca Sharf
Junior Producer: Lilli Burridge Payne
Media Agency: Zenith
Production Company: Smuggler
Director: Lucy Forbes
Production Co. Producer: Claire Jones
Exec Producer: Lucy Kelly
Post-production Company: Framestore
Creative Director: Sharon Lock
Producer: Sara Beckman
VFX Supervisor: Murray Butler
FX: Philip Child
Flame Lead: Andy Salter
Flame: Paul O'Brien and Vinny David
Nuke Artists: Aitor Echeveste and Hakon Loberg
Design: Sharon Lock, Craig Maxwell, Charlie Keeper, Jack Field and Daniella Marsh
Production Coordinator: Rachel Knight
Production Assistant: Jamie Scott
Head of Data Services: Madeleine Haydon
Grade: Cheat
Producer: Sarah Banks
Colourist: Toby Tomkins
Music: Soundtree
Founder/Composer: Peter Raeburn
Music Arrangers: Luke Fabia, Benjamin Jones and Luis Almau
Music Supervisors: Jay James and Colin McIlhagga
Edit: Tenthree
Producer: Ed Hoadley, Rachel Googder
Editors: Ellie Johnson, Elena De Palma and Liam Bachler
Assistant Editor: Ella Oliver
Stop-Frame Animator: Anna Mantzaris
Sound studio: 750mph
Audio producer: Olivia Ray and Carla Thomas
Sound Engineer: Sam Ashwell and Giselle Hall
DOP: Polly Morgan
Photographer: Aleksandra Martinovic
PR Agency: Ketchum UK
PR Team: Ramona Aning, Becky Hudson