Native Content and Schrom & Co. form partnership

Native Content and Schrom & Co. are pleased to announce a new joint partnership for tabletop commercials and digital content. The new alliance enables Native to expand its versatile talent offering to include the tabletop category, and offers Schrom & Co. a west coast base of operations and a direct line to Native’s network of brand and agency clientele.

“Michael Schrom and Carl Sturges have been innovating in the tabletop business for many years, including being the first to embrace digital photography and other new technology, and emerging media platforms,” said Chris Messiter, Partner/Director of Development, Native. “Schrom & Co. has always been ahead of the curve in both creative applications and the way business is done. Our new affiliation adds key capabilities to our integrated offering, and will let us achieve new benchmarks by delivering comprehensive creative and production solutions to our clients.”

“We are very excited about this affiliation with Native,” said Carl Sturges, Schrom & Co.’s President/Executive Producer. “We see enormous potential with Native’s access to unique clients and their ability to further our production capabilities on the west coast.”

Native Content’s roots are in filmmaking and traditional advertising, with comprehensive expertise across films, commercials and large integrated productions. On Native’s roster are Rob Cohen, Gary McKendry, Ben Briand, The Work, Tom Dey and Prmry. Its management team includes Founding Partner/Executive Producer Tomer DeVito and Partner/Executive Producer Susan Rued Anderson in Los Angeles, and Chris Messiter, Partner/Director of Development, in New York. Native partners with veteran feature film producer Michael Costigan in film division COTA, with Costigan as EP.

Director/Cinematographer Michael Schrom is an industry leader in tabletop who is known for infusing dimension and rich texture to most any shape or element. His award-winning work includes commercials for multiple international brands and accounts including Nikon, Neutrogena, Folgers, Miller, Kraft, General Mills, Coca-Cola, Johnson & Johnson, Dunkin' Donuts, and Heineken. Also part of Strom & Co.’s creative roster is director/DP Anneke Schoneveld, who concentrates her passion on food storytelling. She combines highly evocative food work with lifestyle shooting and has a distinctive talent translating simple moments into beautiful imagery and tone. And Carl Sturges has been instrumental to Schrom’s & Co.’s success as long-time President/Executive Producer of the company.