Directed by Oscar-winner Tom Hooper, the ad tells of a chance encounter between two people who meet on a train and exchange a phone number on the back of a lottery ticket.
Soon the girl realizes the phone number is smudged, and viewers are left on the edge of their seats wondering if the pair will meet again. The tension mounts as the news breaks of an unclaimed winning lottery ticket.
The ad is set to a new arrangement of George Michael’s ‘Faith,’ performed by artist Sleeping At Last. The full length, three-and-a-half minute commercial will appear in cinemas, with cutdowns appearing online and on TV.
Ad agency: Adam & Eve DDB
Client: Executive Director - Matt Ridsdale;
Head of Marketing Communication - Anna McInally;
Marketing Manager - Sophie Morgan;
Brand Manager - Lauren Pinkus;
Brand Manager - Jayna Bacchus;
Assistant Brand Manager - Lucie Pelaez;
Campaign Planning Manager - Natalie Littlechild
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creatives: Forrest Clancy; Jay Parekh
Agency producers: Nikki Cramphorn; Tristan Baker
CEO: Tammy Einav
Managing Partner: Sam LeCoeur
Business Director: Fay Taylor
Account Director: Tejen Shah
Account Managers: Zahra Ahmed
Global planning partner: Heather Alderson
Planning directors: Stuart Williams, Róisín Mulroney
Senior project manager: Amy Waldman
Project manager: Caitlin Fletcher
Designer: Scott Silvey
Agency legal counsel: Tom Campbell
Media agency: Dentsu
Media planners: Niall McEvoy; Dominic Sadler; Sarah Francis
Production company: Smuggler
Director: Tom Hooper
Executive Producer: Fergus Brown
Producer: Nick Sutherland-Dodd
Cinematographer: Steve Annis
Casting: Dan Hubbard Casting & Beast Casting
Editing Company: The Whitehouse
Editor: Russell Icke
Editor Asst: Steven Waltham
Post Production: Framestore
Post Producer Alexia Paterson
VFX Supervisor: Pedro Sabrosa
2D Supervisor: Ben Taylor
Colourist: Simon Bourne @ Company 3
Music Written / Composed by George Michael
Arranged & Performed by Sleeping At Last
Additional Orchestration: Chris White
Produced & Supervised by Siân Rogers @ SIREN
Label: Music Alternatives
Publisher: Warner/Chappell
Audio Post Production: Sam Ashwell @ 750
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