A man wakes up and finds a bag of smiles. He puts a smile on his wife's face, and with this the chain of people handing out smiles to other people begins.
Client : National Lottery (UK)
Ad agency: Abbott Mead Vickers BBDO
Production Company : Studio AKA
Copywriter : Peter Souter
Art Director : Phil Cockrell
Art Director : Graham Storey
Agency Producer : Celestine Hall
Producer : Nikki Kefford
Director : Marc Craste
Creative Director : Paul Brazier
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