The Nando's ad for the “Classic Double Breast Burger” has been pulled. In the spot a spoiled blond bimbo believes that she's been robbed of her fries, but it turns out her breasts were simply in the way so she couldn't see them.
Nando's statement said: “As a company, we are very proud of our irreverent brand nature.” But this type of humor fell afoul of the Advertising Standards (ASB) as CEO Fiona Jolly said: “While the Board recognised the intended humour, it also considered a significant proportion of the community would be offended and find there was an element of sexuality and objectification of women that was concerning.”
It's not the first time that Nando's has created an ad that courts controversy. In 2007 a commercial created by ad agency CHE featuring a stripper was the most complained about advertisement of the year. In the end, it wasn't banned though.
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