BrandRepublic reports that ads for the new the Motorola Rokr, due to be revealed next week, will feature artists from every generation. Little Richard, Bootsy Collins, Lil' John, The White Stripes, Sleater-Kinney, Sum 41, Mya, Pussycat Dolls and Billie Joe from Green Day and look-a-likes of Beethoven, Jimi Hendrix and Biggie Smalls will be featured.
According to a report in The Sun, the mobile giant is in negotiations with The White Stripes, Alanis Morissette and The Bravery to appear in the spot, created by Ogilvy & Mather, which will see the music stars confined in a phone box.
The ads may start running as soon as next week, when the the Motorola phone with iPod personal music system is launched.
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Confined in a phone box? Please don't let this ad be as tired as it sounds.
Is this their counterattack to the sonyericsson mp3-playing phones?
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PermalinkNokia ones i think, according to the article at least. But probably in counterattack to all mp3 playing phones really.
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PermalinkBy th eway. I read somewhere that Madonna has been paid $8 million for maybe ten hours on the job doing that Motorola ad.....
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PermalinkI think these ads should get a nomination for pointless use of celebrity in an ad. The number of famous folks they got, and the concept which they use them in just seems wasteful. I think the Cingular ad touting that they have this phone is a thousand times better, IMHO. If you haven't seen it, it plays off the animated iPod poster concept, where a woman walks down the street quite normally listing to music while her reflection (in a puddle and window, etc) rocks out to the music.
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PermalinkP.S. - You can check out the ads for Cingular at www.makemedance.com.
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PermalinkSeriously? AmI in the wrong business! She's only seen for a few seconds!
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