Mother London poaches potential Droga5 clients with URL hijack

Ah, this is cute. I'm sure you are familiar with what the Droga5 logo looks like, where the 5 replaces the G. It's so fancy.

Well, for someone a little less experienced in advertising, they might assume that's how it's actually spelled, and type in https://dro5a.com when attempting to visit or email the agency. Sending off emails to david.droga@dro5a.com and max.dog@dro5a.com in the hopes of establishing a work relationship, perhaps.

But then you will have been hijacked by Mother London, because they own that URL and are getting all your traffic and seeing all your emails. Smartarses.