Milk-Bone - Howl You Know / Rom-Com trailer (2024) 1:40 (USA)

Even if I did see where this was heading by the time she punned about the "short leash", I have never wanted a fictional film to be a real rom-com as badly as I wish this was a real film. That is one exceptionally handsome Dachshund, and all of the dog breed puns make this so joyfully ridiculous that it keeps bringing the laughs. This advert is currently airing in cinemas, the perfect placement where viewers can believe it's a real rom-com trailer for a few beats.

Well done Milk-Bone! You had me invested in a Dachshie love story!
All of the actors really well cast and dressed for their rom-com parts. There is always an auntie with bold colorful glasses somewhere in these types of films.

That's not the only thing they did with our cute Dachshund and rom-com lady - in keeping with a real rom-com, Milk-Bone also created movie posters and promotion interviews with the leading stars to release on social media.

"'Howl You Know' is the rom-com you never knew you needed, but now you can't live without. Directed by Sammi Cohen, (“You're So Not Invited to My Bat Mitzvah”), this flick features Katelyn Tarver in a role that's sure to make your heart go woof. The movie so pun-tastic, it's got more dog cameos than a Westminster Dog Show after-party. It's raked in fictional rave reviews from the 'G’Dog' and 'Boops & Boops' film fests – because who needs real critics when you've got fake ones with impeccable taste? And wait for the credits – instead of the usual suspects, you get a rollicking list of why this movie, if it existed, would be the canine companion to 'The Notebook'. In short, 'Howl You Know' is a cinematic tail-wagger that'll have you barking for more!"

“It’s been a joy to watch the ‘More Dog’ platform evolve into the full-fledged “dog-iverse” that we’ve built with Milk-Bone®,” said Alan Wilson, SVP, Group Creative Director, BBH USA. “We're fortunate to have a client who embraces big, bold, playful ideas with us. As humor makes a comeback in advertising, we're thrilled to bring “Howl You Know” to the big screen and beyond.”

“The only two places to find love that is truly unconditional, vibrant, and full of joy are in the bond between dogs and their human companions… and romantic comedies,” says Gail Hollander, Chief Marketing Officer, J.M. Smuckers Co. “Bringing these two forms of love together in this campaign is an enmeshment of humor, elation, and whimsy with Milk-Bone® treats right at the heart of it all because true love starts with Milk-Bone®.”

Client: Milk-Bone
Ad agency, BBH USA , PS1

Chief Creative Officer: Erica Roberts
SVP, Group Creative Director: Peter Defries
SVP, Group Creative Director: Alan Wilson
Creative Director: Kelly Saucier
Creative Director: Kelly Mahon
Senior Copywriter: Nia Bolling
Senior Art Director: Liv Johnson
VP, Creative Director: Alexandra Askot
VP, Creative Director: Michael Greenberg
Senior Copywriter: Cailin Boegel
Senior Art Director: Alessandra Divizia
Senior Designer: Melinda Lastyak
Head of Design: Hernan Ibanez
Designer: Richard Supriano
SVP, Executive Producer: Lauren Schneidmuller
Senior Producer: Madhuri Sharma
Senior VP, Director, Business Affairs: Julie Petruzzo
Associate Director, Business Affairs: Natalie Roback
Business Affairs Manager: Erica Greenfield
Associate Business Affairs Manager: Sohemia Morales
President, Group Client Lead: Yuri Lee
SVP, Group Account Director: Gina Leone
Account Director: Prerna Garg Agarwal
Account Supervisor: Niketh Raghavan
Account Executive: Juliana Ramirez
Associate Account Executive: Mia Pollak
EVP, Head of Strategy: Jennifer Baldwin
VP, Strategy Director: Allie O'Shea
VP, Social Strategy Director: Kaitlyn Kline
Senior Social Strategist: Ashley Meeks
Associate Director, Program Management: Anna Goldberg
Manager, Project Management: Akyra Kelley