Michelin - Saddest Road - (2009) :30 (USA)

TBWA\Chiat\Day New York and Psyop got together to tell this story using roadkill as spokespeople. Well, they don't really speak as much as look utterly miserable, or sacred witless - but have no fear Michelin is here to say the day with their tires. *phew*

See also Michelin - Evil Gas Pump for the other ad in this campaign.

Client: Michelin
Brand: Michelin
Title: Saddest Road

Creative Agency: TBWA\Chiat\Day New York
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter

Production: Psyop
Director: Psyop
Creative Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin

Editorial: Psyop
Editor: Cass Vanini

Mix: Sound Lounge
Sound Engineer – Philip Loeb

Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn

Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss