Oh, joy! Meta, in their infinite wisdom, has decided to tap into the lucrative market of teenage angst and parental paranoia with their new "Teen Accounts" on Instagram. Because, you know, nothing says "we care about your safety" like a corporation trying to expand its market share in a demographic that's not exactly flooding in.
Here's the deal: Meta's rolling out an ad campaign that's basically screaming, "Hey parents, look! We've got your kids under our watchful eye, so you can sleep easier at night knowing they're only seeing the content we've... I mean, you've deemed appropriate." It's like giving a kid a leash but telling them it's a fashion accessory.
The campaign's narrative? It's a heartwarming tale of parental oversight meets digital surveillance. "Instagram Teen Accounts: Because even in the digital age, we know you want to hover!"
Ciara Farren, the marketing guru at Meta, chirped, "We're just thrilled to showcase this journey of control... err, I mean, safety, to both parents and their tech-savvy offspring."
No, that's not what she said, that's just what I heard, she said: “We wanted to use this advert to show the journey that parents and teens go on when it comes to social media and demonstrate how the new features work. Teen accounts offer more peace of mind for parents and safety for their teens, and we are delighted to be raising awareness of these tools to parents and teens in the UK via this campaign”
This masterpiece of marketing will grace your screens and billboards for eight whole weeks, until December 8th. Expect to see it everywhere from your TV to your morning newspaper, because why not make sure every teen knows they're now in a digital playpen?
So, there you have it. Meta's not just about connecting the world; they're about connecting parents to their teens' every digital move. Because if there's one thing teens love, it's being micromanaged by both their parents and a social media giant. Bravo, Meta, bravo.
Agency / Creative: SS+K
Chief Creative Officer: Stevie Archer
Associate Creative Director: Patrick De Young
Associate Creative Director: Stephen Icardi
Associate Creative Director: Robyn Gunn
Associate Creative Director: Meg Douglass
Associate Creative Director: Brian Leech
Executive Producer: Chris Lenz
Executive Producer: Shawn Smith
Producer: Tamara Treu
Agency Producer: Daniel Sundin
Business Affairs Manager: Jennifer Pannent
Project Manager: Cindy Kao
Studio Director: Richard Shemo
Managing Director: Amy Frisch
Managing Director: Kevin Skobac
Account Director: Ronni Chow
Account Executive: Lila Watts
Strategy Director: Nick Petrillo
Agency / Creative: Freedman International
Account Director: Lucy French
Account Manager: Kiran Sandhu
Project Director: Lara Romanelli
Project Manager: Emilia Latchford
Project Manager: Basak Sarioglu
Project Manager: Marta Edwards
Producer: Georgia Drake
Project Manager: Monica Belvedere
Production: B-Reel
Director: Nicolina Knapp
Director's Assistant: Viviana Figueroa
Executive Producer: Michael McQuhae
Producer: Sofia Bjorkman
Line Producer: Sarah Grey
Production Manager: Nima Krudtaa
Production: East Photographic
Photographer: Emma Hardy
Director of Photography: Toby Goodger
Producer: Sam Haywood
Producer: Rachel Booth
Post Production / VFX: Rare Medium
Executive Producer: Heath Raymond
Colourist: Mikey Rossiter
Colourist: Stephanie Park
Post Production / VFX: Preymaker
Creative Director: Rob Petrie
Executive Creative Director: Clairellen Wallin
Executive Producer: Melanie Wickham
Producer: Michelle Cevallos
Producer: Ija Ochoa
VFX Artist: Andres Eguiguren
Music / Sound: Sonic Union
Studio Manager: Justine Cortale
Sound Mix: Rob Ballingall
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