Mercedes Benz - Snowmobile 08 - (2008) :30 (USA)

rhinofx recently integrated CG cars into a re-release of five 2007 Mercedes Benz spots, updating the spots to include 2008 models. The company used a combination of 2D and 3D techniques to replace the live-action footage with CG versions of the cars, while maintaining the integrity and look of the original spots. Commenting on the ramifications, rhinofx’s Partner/Managing Director, Rick Wagonheim notes, "We are certainly in an exciting time for VFX. Though the spots were originally shot without any intention of re-use, our ability to combine today’s technology with the right creative eye represents a powerful opportunity for our clients. This type of modeling and rendering allows for a tremendous amount of savings in both time and resources, without sacrificing anything in terms of quality and realism." 

The Creds:

Client: Mercedes-Benz
Spots Title: Snowmobile
First Air Date: Jan. 02, 2007

Agency: Merkley + Partners/NY
GCD/Copy(s): Chris Landi, Scott Zacaroli
Group CD/Art Director: David Fox
Agency Producer: Alex Kobak

Production Company: H.S.I./bicoastal
Director: Arni & Kinski
EP: Ellen Jacobsen
Producer: Amanda Clarke

Editorial: Cosmo Street/NY
Editor: Steve Bell
Producer: Karen Henegan
Telecine: Company 3/NY
Post/Effects: rhinofx/NY
CD: Vico Sharabani
Lead Inferno Artist: Julie Mai
Inferno Artist (s): Udi Edni, Dan Kelly
Digital Artist/TD: Bogdan Mihajlovic
TD/Lead Lighter: David Berfgoff
Digital Artist/Modeler: Chris Hill
Digital Artist/ Particles: Ivan Guerrero
Managing Director: Rick Wagonheim
Senior EP: Camille Geier
Producer: Linda Gallagher

Music: WickedMusic.com /NY
Producer: Daniel Freedman
Composer: Fer Isella

Shoot Location: Canada