Memorieslab "Treasure Today" by Mathieu César (2015)

Memorieslab unveils its first brand film by Kids Love Jetlag directed by Mathieu Cesar.

Memorieslab is an experimental boutique photo lab which believes in the preservation of moments and emotions through high-quality prints. Inspired by the passing of time, Memo- rieslab unveils its very first brand campaign, Treasure Today, with a manifesto film created by Kids Love Jetlag (FF GROUP) and directed by Mathieu Cesar.

The film called “Treasure Today” is a visual poem edited in rewind full of symbolism, shot in the middle of the wide landscapes of Iceland: a DeLorean denotes humanity’s rush towards the future; the motorcyclist racing on a desert beach illustrates the fleeting trace we all leave on Earth; two old lovers represent true love. 

Memorieslab reminds us that all these feelings and moments of life can be captured by a camera's click.

Memorieslab has developed a complete line of product now displayed on their new website Memorieslab.com. The lab specializes in recreating digital images using traditional tech- niques. Whether through digital laser exposures or contact printing digital negatives, the lab strives to empower contemporary photographers with the luxury of real gallery, museum and collector standard photographic prints. Exclusive shots from Iceland are already showcased on Memorieslab’s online gallery.

Memorieslab chose the creativity of Kids Love Jetlag (FF GROUP) to create and monitor the brand launch between the Paris and Shanghai offices. The brand movie represents the first milestone of a bigger campaign #Treasure Today. In the coming weeks, Memorieslab will continue to immerse its audience in an ode to monochrome, through an environment of new products, content and experiences. 

CREDITS 

Campaign Name: Treasure Today

Memorieslab’s Founders: Andy Shi & Raymond Shi

Creative Agency: Kids Love Jetlag Paris Shanghai (FF GROUP)

Chief Creative Officer: Fred & Farid

Conception & Art Direction: Pierrick Jégou / Nicolas Liberman

Copywriting: Joseph Davies / Susan Lin

Account Supervisors: Isabelle Constant - Guillaume Leroux – Solene Marce – Vanessa Sayarath

Agency producers: Karim Naceur / Slim Trabelsi

Production: Iconoclast

Director: Mathieu César

D.O.P: Arnaud Potier

Stylist: Martine de Menthon

Music supervision: BCKSTG / Leo Copet / Music title: “Memories we’re left with”