In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em.
agency: Bartle Bogle Hegarty, London
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F***in' awesome! Reminds me of the movie Splash with Daryl Hannah!
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PermalinkThat's great! Puts the arm pit ad with feet to shame.
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Permalinkaye, it's one of them "I wish I had done that".... Been able to call Boris to illustrate my ad that is.
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PermalinkI adore the tagline! And in Sweden the brand Lynx is a snowmobile...
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PermalinkThese guys however say a Lynx is a waterskoter that can also be driven on snow, crazy nutters are driving their snowskoters on water!
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PermalinkHey... this is guys who use gasoline as deo :)
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Permalinkat Lynx.com you can get desktop images of the three mermaid Boris-art-ads. You may never want to open a window with work again.
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