New Lux Shine tells the story of a neon girl who gets dirty, so messed up half of her lights are out. Everyone shuns her, until she takes a bath with Lux and now the world - and her neon - is bright and shiny again.
Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Copywriters: Matias Ballada, Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Head of Production: Facundo Perez
Agency Producers: Andres Salmoyraghi
Production Company: Rattling Stick
Director: Daniel Kleinman
Executive Producer: Johnnie Frankel
Post-production: Framestore CFC
Producer: Scott Griffin
Production Designer: Dale Newton
Music: CCCI
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
