Whoever came up with the phrase "certified pre-owned," to replace the word "used," should be given a high five. Otherwise, this is a pretty pedestrian spot for Lexus. I'll never understand this type of advertising execution where people turn into Pavlovian dogs at the site of a car.
Client: Lexus
Team One, Agency
Chris Graves, Chief Creative Officer
James Hendry, Group Creative Director
Phil Henson, Creative Director
Kathryn McFarlane, Creative Director
Drew Shook, Art Director
Brittany Benz, Copywriter
Sam Walsh, Executive Producer
Kerry Ko, Producer
Greg Sandberg, Account Director
Sandra Flores, Management Supervisor
Andrew Crawford, Account Supervisor
Amy Reeves, Assistant Account Executive
Editorial
Team One Multimedia
Editor: Bryan Cook
Editor: Gabriel Diaz
Production, Direction:
Production Company: Gentleman Scholar
Directors: William Campbell and Will Johnson
Executive Producer: Rachel Kaminek
Senior Producer: Kirsten Noll
Producer: Richard Kaylor
Music
Mophonics
Executive Producer: Shelley Altman
Producer: Colette Huemer
Creative Director: Stephan Altman
Record & Mix
Juice
Sound Engineer: Bob Gremore
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