Levis "Born again" advert has been banned in New Zealand, reports stuff.co.nz. The complains argued that the baptism imagery was highly offensive as it was a sacred Christian sacrament. The Television Commercial Approvals Bureau said the advertisement had not depicted a Christian baptism and "born again" was a phrase that could be used in non-religious circumstances. However, the board ruled that the 52 complainants had found the ceremony depicted offensive.
"...the board was in doubt that the expression `born again' originated from the Christian religion and that the immersion scene in the advertisement had obvious similarities to a Christian baptism ceremony,"
the decision said. The board decided the advertisement had caused offence on religious grounds and breached an advertising code.
src="adland.tv/evis-re-cut-501-jeans-born-again-2003-030-australianz">Levi's Re-Cut 501 Jeans - Born Again (2003) - 0:30 (Australia/NZ)
"...the board was in doubt that the expression `born again' originated from the Christian religion and that the immersion scene in the advertisement had obvious similarities to a Christian baptism ceremony,"
the decision said. The board decided the advertisement had caused offence on religious grounds and breached an advertising code.
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What song is that playing in the ad? I've been trying to find out for two years
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