Lee - "These jeans are designed for the 100,000,000 women who aren't." print 1987

There are approximately 19,000 women models in the US. These jeans are designed for the 100,000,000 women who aren't.

So maybe you.re not a model. That doesn't mean you can't look great in a pair of jeans. At Lee, we design our Relaxed Rider jeans to bring out the best in every woman.

Because while some jean makers cut their material on a straight line. Relaxed Riders are cut on a curve, which means they conform to the natural contours of a woman's body.

And since our jeans are-made of soft stone-washed denim, they feel as good as they fit.

The next time you're looking for jeans, try on a pair of Relaxed Riders.
We think you'll like your body a lot more.
And maybe hate models a little bit less.

Relaxed Riders Lee

Ad agency: Fallon McElligott