Lee - Maybe it's not a better body you need. Maybe it's better jeans. - print 1987

Maybe it's not a better body you need. Maybe it's better jeans.

All women are not created equal. But all women are created with curves. The funny thing is, many jeans are cut on a straight line. Which may help explain why so many women blame their own bodies when they can't find jeans that fit.

At Lee, we don't think your body should have to fit your jeans. We think your jeans should fit you. When we make Relaxed Rider jeans, we cut them to conform to the natural contours of your body. So where you curve, your jeans curve along with you. And since they're made of soft stonewashed denim, they feel just as good as they fit.

Lee' Relaxed Rider jeans. Your body is fine. It's your jeans that need changing.

Relaxed Riders

LEE the brand that fits

Ad agency: Fallon McElligott