La Condoneria - RUB-IT! print , Spain

Rub-it! (Doggy style, The little toad & The rider), La Condoneria (The condom shop), Barcelona

A small metaphor of the condoms like rubber gum. And his utilization 'to erase' evidences. The copywrite Rub-it!, also being a part of the slang in the pornographic industry, it refers to erase it, and in turn, as pronunciation or sound to the word Rabbit and the topic that prays ' to fuck as rabbits '.

Brand name:
La Condoneria (The Condom Shop)
Advert title(s):
Rub-it! (Doggy style, The little toad & The rider)
Country/Market:
Spain, Catalonia, Barcelona
Indication(s)/use:
Prophylactic condoms
Target:
Consumers (DTC) and Trade
Advertising Agency (Name, City, Country):
suigeneris, Barcelona, Spain
Agency website:
http://www.suigeneriscommunicatio.es
Account Director:
Tino López Freixas
Creative Director:
Diego Otero Rodríguez
Art Director:
Jordi Alonso
Copywriter:
Diego Otero Rodríguez, Jordi Alonso
Illustrator:
Jordi Alonso
Graphic Designer(s):
Andrea Edarra, Matteo Guerra
Photographer:
Raúl Ortega of Red Light Studio
Integration and retouching photography:
Kim Boix Sas of Reto.cat