When a mother is invited to have tea with her daughter, who calls her "Dutchess", she delivers Penélope Cruz's 2008 Oscar acceptance speech to all the dolls in the tent. This speech switches from English to Spanish, much to the rest of the families surprise to hear fluent Spanish from mom. And suddenly Twitter loves the campaign!
That half English, half Spanish Kohl's commercial during the Oscars was EVERYTHING!!!!! 
From this I can only conclude that people have short memories and fickle tastes, which isn't new.
See also Dad's Oscars Speech, Thanks Bro! Sister's Oscars Speech, and "Thanks Mom, Dad, Scotty".
Ad agency: Anomaly and Huge.
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