This week's Advertising Age -- only the print version, unfortunately -- has a short piece on the upcoming ad campaign for a line of home products by Thomas Kinkade, Painter of Light™.
Metropolis notes that Kinkade's venture into residential development has been a success. But that its association with the Kinkade brand has had almost nothing to do with it.
(read more.. there's more)
I suppose that it was a learning experience for them. And now they're counting on reaching a different market -- one more more interested in an Kinkade-endorsed can of paint than a $400,000+ house.
Not familiar with the Thomas Kinkade, Painter of Light™ phenomenon? Bring yourself up to speed with Susan Orlean's New Yorker article.
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Blessed are those who are not familiar with Thomas Kinkade's saccharine-injected cheese. This is why we have a PSA campaign to save arts education in America.
Oh well, if pastel, warmly glowing cottages make people happy... and if they can carry those colors over into homes... fine, but newsflash, they can pick up a comparable "work" down at one of those Starving Artist sales at the Holiday Inn for half the price.
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