Kesselskramer's new ad campaign for Bavaria Beer is what you might expect if Guinness' noitulovE and CPK's Manthem spot had a baby: "Ode to Testosterone"
It's more of the "man" campaign themes we've seen, especially from the boys at Crispin. Read on to check out some of the print for the campaign.
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Interesting that they took this tactic. See the Bavaria campaign was punning on the beer beng a reward for doing something - anything - for ages. The line went something like "Zo, nu eerst een Bavaria!" (And now it's time for a Bavaria).
One example is when a german TV Detective show finally went off the air after 25 odd years, the lead actor lies on the beach with a Bavaria in his hand winking at the camera. Yes now (finally) it's time for a Bavaria.
Other examples had people doing nothig really, but making it look as if they had done quite a lot, and thus deserved the reward of a Bavaria. For example, a man with a box of powdered sugar posed just so, holding his box over the snowy top of Mt Fuji as if he had added it. Now he deserves a Bavaria.
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PermalinkI see the "reward" thingie going on in the cartoony posters, just not in the film.
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PermalinkMy guess is maybe then that the reward idea is because they've been less "manly" or whatever they deserve the reward? I think that is why it made me think of that BK Manthem ad, which follows a similar sort of thinking.
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