Kasteelbier - Ireland / Wealth is all around (2023) :60 (Belgium)

Following the global success of Kasteel beer, which was launched in Belgium in 1991 and is now available in over 60 countries, the brand has been receiving messages from fans around the world on a daily basis. However, despite its popularity, Kasteel has been absent from the media and campaigns for several years. To address this, Geronimo collaborated with film director and photographer Jef Boes (Initials LA) to produce a series of films that captured the beer culture in six of Kasteel's biggest export markets. The films showcased the typical day of a local resident and their reflections on the true wealth in life, accompanied by a Kasteel beer.

The production team traveled to Tarascon (France), Wyoming (USA), Rotterdam (The Netherlands), Jerusalem (Israel), Cork (Ireland), and Russia (before it went to war), where they captured the unique cultural experiences that Kasteel beer had become a part of. The resulting films were available in various lengths and were complemented by photographic portraits by Jef Boes and soundtracks by the renowned sound studio Raygun Brussels, led by Peter Baert.

Client: Brouwerij Vanhonsebrouck
Brand: Kasteelbier
Client Contacts: Xavier Vanhonsebrouck, Michiel Clycke, Frederic Boulez
Agency: Geronimo Brands
Creative Director: Gertjan De Smet
Creation: Gertjan De Smet & Jef Boes
Campaign Strategy: Maarten Van Daele, Gertjan De Smet
Production Agencies: Geronimo en Initials L.A.
Film Director: Jef Boes
Research: Lise Everaert, Dorien Matthys, Axelle Leus
Production lead: Lise Everaert
Local Producers: Maud Hezard (France), Anna Vyalova & Alexander Biervert van Andy Fiord Production (Russia),
Patrick Daly van Yoke Productions (Ireland), Rina Gluckman & Kamila Chantov van Untitled_Tlv (Israel), Noam Harary
van Gum Zoo Pictures (USA), Lise Everaert & Axelle Leus van INITIALS L.A. (Holland)
Casting agencies: Enjoy Models Management (France), Street casting (Russia), S.A. Ireland (Ireland) Street casting
(Israël) Street casting (USA) Steet Casting (Holland)
Local Cast: Adrien F. (France), Ilya M, Nickolai P, Anton T (Russia), Tanya V (Ireland) Kalman G (Israël) Emily S., Grant G.
(USA), Stijn D. (Holland)
Project Management: Lise Everaert, Loy Goossens
DOP: Stefan Van Diest, Ivo Nelis (France)
Camera Rental: The Movie Lot
1st AC: Patrick Nishimwe
Ga!er: Louis Philippe Beauduin
Post-Production Geronimo Brands
Head editor: Bram Dutry
Supporting editors: Olivier Lambrecht, Helena Overlaet Michiels, Sander Denayer
Color Grading: Tom Mulder, Francois Dubois
Art Direction: Gertjan De Smet
Motion & FX: Birger Platteuw, Sander Denayer
Sound Design & Mix: Raygun
Composer: Peter Baert
Sound design & Mix: Klankwerk (France)
Composer: Thomas Houthave (France)
Photographer: Jef Boes
Photo light & digital assistant: Louis Philippe Beauduin
Photo Retouche: Eclipse retouch
Campaign URL: vanhonsebrouck.be/kasteel-echte-rijkdom-vind-je-overal/