Kasteelbier - France / Wealth is all around (2023) :60 (Belgium)

The Kasteelbier beer brand, one of Belgium's founding specialty beers, has enjoyed global success since its commercial launch in 1991.

Despite receiving daily messages from fans around the world, the brand has been without a media or campaign presence for years. In collaboration with film director and photographer Jef Boes, Geronimo embarked on a production trip to six of Kasteel's biggest export countries to capture the cultural significance of their beer. Through local street casting, the resulting stories depict a typical day in the life of a local resident, culminating in a moment of reflection on true wealth, accompanied by a Belgian Kasteel beer rather than a nationally established beverage. The trip took the team to Tarascon (France), Wyoming (USA), Rotterdam (The Netherlands), Jerusalem (Israel), Cork (Ireland), and pre-war Russia. Even in Saint Petersburg, where opposition to the country's war was openly expressed, the campaign film captured the true cultural heritage of Russia. The moments of true wealth in each country were portrayed in 60”, 30”, 15” and 7” films, with photographic portraits by Jef Boes and soundtracks by Peter Baert and his award-winning sound studio Raygun Brussels.

Client: Brouwerij Vanhonsebrouck
Brand: Kasteelbier
Client Contacts: Xavier Vanhonsebrouck, Michiel Clycke, Frederic Boulez
Agency: Geronimo Brands
Creative Director: Gertjan De Smet
Creation: Gertjan De Smet & Jef Boes
Campaign Strategy: Maarten Van Daele, Gertjan De Smet
Production Agencies: Geronimo en Initials L.A.
Film Director: Jef Boes
Research: Lise Everaert, Dorien Matthys, Axelle Leus
Production lead: Lise Everaert
Local Producers: Maud Hezard (France), Anna Vyalova & Alexander Biervert van Andy Fiord Production (Russia),
Patrick Daly van Yoke Productions (Ireland), Rina Gluckman & Kamila Chantov van Untitled_Tlv (Israel), Noam Harary
van Gum Zoo Pictures (USA), Lise Everaert & Axelle Leus van INITIALS L.A. (Holland)
Casting agencies: Enjoy Models Management (France), Street casting (Russia), S.A. Ireland (Ireland) Street casting
(Israël) Street casting (USA) Steet Casting (Holland)
Local Cast: Adrien F. (France), Ilya M, Nickolai P, Anton T (Russia), Tanya V (Ireland) Kalman G (Israël) Emily S., Grant G.
(USA), Stijn D. (Holland)
Project Management: Lise Everaert, Loy Goossens
DOP: Stefan Van Diest, Ivo Nelis (France)
Camera Rental: The Movie Lot
1st AC: Patrick Nishimwe
Ga!er: Louis Philippe Beauduin
Post-Production Geronimo Brands
Head editor: Bram Dutry
Supporting editors: Olivier Lambrecht, Helena Overlaet Michiels, Sander Denayer
Color Grading: Tom Mulder, Francois Dubois
Art Direction: Gertjan De Smet
Motion & FX: Birger Platteuw, Sander Denayer
Sound Design & Mix: Raygun
Composer: Peter Baert
Sound design & Mix: Klankwerk (France)
Composer: Thomas Houthave (France)
Photographer: Jef Boes
Photo light & digital assistant: Louis Philippe Beauduin
Photo Retouche: Eclipse retouch
Campaign URL: vanhonsebrouck.be/kasteel-echte-rijkdom-vind-je-overal/