jumP Cuts a Rug with Coco Rocha and White House Black Market

jumP has teamed up once again with supermodel Coco Rocha and White House Black Market, showcasing the brand’s impeccable business wear in a playful new spot.

“The Heart of Workwear,” directed by famed fashion photographer Ellen Von Unwerth at Serial and concepted by ceft and company new york, matches Rocha’s exuberant dance moves with a series of colorful ensembles.

True to Von Unwerth’s signature style, the stark black & white palette and punctuated splashes of vibrant color come across strong through the keen editorial eye of jumP’s Luis Moreno – with help from Assistant Editor David Johnston and expert VFX work by Poetica.

Credits:

Client: White House Black Market
Spot Title: “The Heart of Workwear”
Air Date: 18 February 2013

Agency: ceft and company new york
Creative Director: Ucef Hanjani
Producer: Carolina Pimenta

Prod Co: Serial
Director: Ellen Von Unwerth

Editorial Co: jumP
Editor: Luis Moreno
Assistant Editor: David Johnston
EP: Alexandra Leal
Producer: Anne Vega

VFX: Poetica

Telecine Co: Company 3
Colorist: Tim Masick

Audio Post Co: Heard City
Mixer: Eric Warzecha
Managing Director: Gloria Pitagorsky

about jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.