To advertise the wide variety of hairstyling options available at Juice Salon a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down it resulted in showcasing of a different hairstyle. Ta-dah!
See larger image of the ad here: Juice Salon India
Ad agency: Rediffusion DY&R in Mumbai
Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar
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