The importance of proper punctuation

Kids, don't mock me the resident sausage fingered typo-queen for posting this piece here, remember that I am an art director who has reserved space in my brain for important skills like identifying a font from 500 yards and the ability to see the CMYK and hex# of any color.
The globe and Mail reports in 'A basic rule of punctuation' that a single comma cost Rogers Communications Inc. $2.13-million more than expected.

Language buffs take note - Page 7 of the contract states: The agreement "shall continue in force for a period of five years from the date it is made, and thereafter for successive five year terms, unless and until terminated by one year prior notice in writing by either party."

So, dear wordsmiths, the next time someone starts messing with your carefully crafted work, hand them a copy of "Eats, Shoots & Leaves" with this Globe and Mail clipping attached while reminding them of the copywriter's mantra: "Nobody changes anything!"
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caffeinegoddess's picture

hahahaha!