Got a fat dog? Saatchi & Saatchi NY's recently created this print ad for Iams touting the fact that it contains less fat.
Agency: Saatchi & Saatchi NY ; Chief Creative Officer: Tony Granger ; ECD: Jan Jacobs, Leo Premutico ; Art Director: Carmine Coppola; Copywriter: Chuck Pagano
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This feels very "Archive".
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