Finland-based company Paulig has unveiled its new 'City Coffees' campaign. The minimalistic campaign, designed by agency Bob the Robot, gives viewers a quick flash of some of the world's greatest international icons.
Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café New York, Café Havana, Café Barcelona, Café Parisien, Café Sydney. The result is funny, polished and as iconic as the landmarks themselves.
Paulig is an over 140-year old company known for its range of exotic coffees, available in the Finnish, Lithuanian, Latvian, Estonian and Russian markets.
Credits:
Client: Paulig Coffee
Tomi Wirtanen, Marketing Director
Jutta Norblad, Head of Brand Marketing
Matleena Turkia, Brand Manager
Advertising Agency: Bob The Robot
Miska Rajasuo, Strategy Director
Anu Igoni, Creative Director
Kaija Rossi, Client Group Director
Juha Nikkilä, Copywriter
Riku Eteläkoski, Art Director
Anttu Brück, Graphic Designer
Antti Saarela, Account Manager
Production company: Bob the Robot Pictures
Johanna Valasti, Executive Producer
Production company: FLC
Kasimir Häiväoja, Head of Post Production
Erkko Huhtamäki, Digital Artist
Artem Pissarevskiy, Post Producer
Production company: Brink
Sara Heikkinen, Executive Producer
Matti Kaihola, CG Supervisor
Media Agency: Vizeum Finland & Dentsu Aegis
Aku Vehmersalo, Account Director
Teemu Suutari, Strategy Director
Niina Mökkönen, Media Specialist
Ida Stromer, planner
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