Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.
Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.
You know with a name like "pink bits" I thought they could have gone way naughtier. ;)
Brand: Hawaiian Tropic Pink Bits
Agency: Grey Stockholm
Art director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final art: Sara Bellafesta, Richard Landérus, Andy Chong
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Can't say I care much for the name. "Pink Bits" sounds like a nude beach for really fat people.
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Permalink"Pink bits" sounds a little dirty to me. Nipples or something maybe?
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PermalinkOdd name indeed, considering using the product should prevent pink bits...or so I'd think.
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PermalinkNew variant on very old idea. Remember the kids who were playing on midnight moonlit beaches that won in Cannes? That was better.
Also, had a total sense of deja vu when I found this in Resumé today.
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