https://www.nmk.co.uk/ <- New Media Knowledge is holding The Great Viral Marketing Debate from 6pm-9.30pm next Wednesday October 6th - it'll be a "celebrity deathmatch" between Justin Kirby (MD at dmc.co.uk ) who will argue it out with Danny Meadows-Klue (Chief Executive, iabuk.net to determine if viral marketing really is a valid form of advertising.
Reda more about the https://www.nmk.co.uk/event/2004/10/06/marketing-debate <-- event here at NMK's site.
Viral + Buzz Marketing Association . vbma.net secretary Martin Oetting from Germany will also be launching the VBMA's Mission Statement at the Debate.