It's getting so you can't go to the cinema any more with some stunt being pulled on you. But in this case it's quite a fun one. For Valentine's Day, Grand Cinemas took three couples who were attending a movie, and gave them each a glimpse into the future. Two actors played a version of themselves thirty years form now. They recounted the story of how they met. And then for the big reveal, the husband who seems so cold and indifferent to his wife, shows her he's kept a photo of the two of of them on his phone all this time. The photo is of course one of the young couple in the theater.
Nice idea that films are more than films. They can transport us. Check out one of the films as it aired here.src="adland.tv/rand-valentines-day-madalina-emil-2017-130-romania">here.
Client: Grand Cinema and More
Agency: Jazz Communication
Valentin Suciu - Creative Partner
Simona Suman - Group Creative Director
Andrei Stanciu - Copywriter
Alexandru Buta - Art Director
Loredana Saru – Group Client Service Director
Georgiana Rotaru – Account Manager
Nicoleta Dumitru – Account Executive
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Very cute idea. I like how they managed to edit in part of their love stories, and names. Clever directing to allow for that.
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