Glorix "Blood Portraits" (2015) 1:44 (Russia)

Glorix is a mosquito repellant. In this activation, they reasoned that every drop of blood a mosquito takes from us is a drop of blood that could have saved a life as part of a donation. To get that idea across they created Blood Portraits. A micro-scale art exhibition with an ad at the end. 80% of people who viewed the exhibit wanted to donate blood after. Glorix then had a larger fundraiser, too. Smart idea and a good cause, as well.

Client Unilever/Glorix and Donorsearch.org
Andrey Kutuzov – Senior Marketing Manager
Maria Shramko – Junior Brand Manager
Agency BBDO Moscow, BBDO Russia Group
Creative Director – Mihai Coliban
Creative Director – Gatis Murnieks
Art-Director – Konstantin Tokarev
Senior Copywriter – Victor Lander
Group Account Director – Anna Sokolova
Account Manager – Maya Annakulieva
Producer – Ivan Davydenko
Event-Agency ‘Pelican’
Elena Novikova
Anna Budzyak
Production ‘Zebrahero’
Director – Andrey Paoukov
Producer – Artem Tsaregorodtsev
Cinematographer – Dmitry Novikov
Lighting Designer – Andris Rutinsh
Motion Design/Colorcorrection – Denis Ageev