Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.
Saatchi and Saatchi NY
Tony Granger (Executive Creative Director)
Kerry Keenan (Creative Director)
Alison Gragnano (Creative Director)
Michael Schachtner (Art Director)
Menno Kluin (Art Director)
Julia Neumann (Copywriter)
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Damn. Probably one of the best guerrilla stunts I´ve seen.
Of course they mean that the pork is stuck between the teeth.
- reply
PermalinkSo good it hurts!
- reply
PermalinkDoes anyone know where and when this OOH ad ran? How was it constructed? And by whom?
- reply
PermalinkI thought it was at King and Varick NYC, but when I walked past the other day I realized that it couldn't be - now I'm not sure it even ran in New York City. I suggest you call up Saatchi NYC and inquire on the production of the pig. Probably by the same type of crew that do the Macy's thanksgiving parade balloons. ;)
- reply
Permalink