Gillette BODY - Shave Forth - (2015) 2:19 (USA)

Apparently we're now on some sort of male synchronized swimmers kick here in Adland today, because why not? What is this surreal music video / ad for? Gillette BODY of course, a razor for your chest, not face - hence the west side story swim battle between green faces & box heads. Cut+Run’s Akiko Iwakawa edited this curious and sublime thing which is honestly the best thing I've seen from Gillette since the techmatic adjustable razor in Super Bowl 1969. Directed by Hiro Murai, known for his penchant for absurdist visual spectaculars, and set to an EDM track created exclusively for the project by DJs From Mars and Dr Lecktroluv. It's weird and it's faboo. More please!

Advertiser: GILLETTE
Spot Title: Shave Forth ft. Dr. Lektroluv & DJs from Mars

Agency: Grey NY
President & Global CCO: Tor Myhren
New York CCO: Andreas Dahlqvist
Group Creative Director: Jeff Stamp
Group Creative Director: Leo Savage
Creative Director: Asan Aslam
Creative Director: Noah Will
SVP Associate Director Of Film Production: James McPherson
Producer: Jason Heller
Assistant Producer: Megan Swan
VP Music Producer: Zachary Pollakoff
BAL: Debby Reiner
SVP / Account Director: Brian Weston
Account Supervisor: Ken Thompson
Account Executive: Katherine Chan
Assistant Account Executive: Sarika Patel

Production Company: Ninja
Owner & Executive Producer: Danielle Hinde
Director: Hiro Murai
Producer: Jason Colon

Editorial: Cut+Run
Editor: Akiko Iwakawa
Producer: Ellese Jobin
EP: Rana Martin
Assistant Editor: Joe Simons

VFX: The Mill
EP: Adam Isidore
Producer: Katie Kolombatovich
Colorist: Fergus McCall
Design: Michael Schaeffer
Lead Flame: Gavin Wellsman
Flame Assist: Jamin Clutcher & Ben Kwok

Sound Design/Mix: Heard City
Philip Loeb, Heard City